Triumph International | 1961

Lingerie in the 1960s. In 1886 merchant Michael Braun and corset maker Johann Gottfried Spiesshofer began making corsets in a small farm building in Heubach, Württemberg, in southern Germany.

That was the start of Spiesshofer & Braun, which in 1902 registered the Triumph brand and expanded into several countries.

Today Triumph is still a family business, employing tens of thousands of people worldwide and setting trends in lingerie, like the pieces in this 1961 ad from the German magazine Constanze.

Text in the ad

Triumph International
elasti schenkt Ihnen Bewegungs-Anmut!
Ein neuer Traum aus eleganter Perlon-Spitze. Dieser BH (long-line-Modell) schmiegt sich immer an. Er formt vollendet Ihre Figur – sanft und sicher, ohne einzuengen.
elasti Chic PSL
1 Der neue V-förmige Konturenschnitt sichert perfekten Sitz und erstklassige Teilung
2 Wundervolle Bewegungsfreiheit durch doppelte, elastische Seitenteile
3 Frauliche Schönheit durch den Charakter eleganter Spitzenwäsche
4 Long-line-Ansatz schenkt schlanke Linie bis zur Taille
Farben: weiß, schwarz · Größen: 4–11, Körbchen-Größen B und C · Elasti-Chic PSL DM 19,90 · Elasti-Chic PS ohne Ansatz DM 12,75
Triumph krönt die Figur

Translation:
Triumph International
elasti gives you graceful movement!
A new dream in elegant Perlon lace. This long-line bra always fits snugly. It shapes your figure perfectly – gently and securely, without constricting.
elasti Chic PSL
1 The new V-shaped contour cut ensures a perfect fit and first-class separation
2 Wonderful freedom of movement thanks to double elastic side panels
3 Feminine beauty with the character of elegant lace lingerie
4 The long-line extension gives a slim line down to the waist
Colours: white, black · Sizes 4–11, cup sizes B and C · Elasti-Chic PSL 19.90 marks · Elasti-Chic PS without extension 12.75 marks
Triumph crowns the figure

Brand

Triumph International

Year

1961

Decade

1960s

Country

Germany

Medium

Magazine

Themes

Fashion