Sanyo | 1968
“¡Ooooh! Asombroso Sanyo”: amazing Sanyo. In December 1968, Sanyo introduced to Spain its large 23-inch television, “the first large Japanese television in Spain”, for 17,490 pesetas including tax. The magazine itself cost 30 pesetas.
Sanyo was founded in Osaka in 1947 by Toshio Iue, brother-in-law of Kōnosuke Matsushita, the founder of Panasonic. It started with bicycle lamps and soon made radios and televisions.
The ad leans on a stereotype of the time, the “clever Japanese”, with a caricature of figures in a sailing boat watching a small TV. It also shows a turning point: Japanese electronics were beginning to reach European living rooms.
In 2009 Sanyo was taken over by Panasonic, and the brand gradually disappeared.
Text in the ad
¡Ooooh! Asombroso Sanyo.
Los astutos japoneses para sus embarcaciones de recreo usan pequeños maravillosos televisores Sanyo.
Finalmente, el Gran Televisor Sanyo. De tamaño correcto para su casa y su familia (gran pantalla de 23") hecho con la misma meticulosidad de nuestro famoso pequeño televisor. Seguro que a Ud. le gusta este Televisor Sanyo… como les gusta a los astutos japoneses. Precio Venta 17.490,– ptas. (impuestos incluidos).
SANYO · El primer gran televisor japonés en España.
Translation:
Ooooh! Amazing Sanyo.
The clever Japanese use wonderful little Sanyo televisions on their pleasure boats.
At last, the Large Sanyo Television. The right size for your home and your family (large 23" screen), made with the same meticulous care as our famous little television. We're sure you'll like this Sanyo Television… just as the clever Japanese do. Retail price 17,490 pesetas (taxes included).
SANYO · The first large Japanese television in Spain.
- Brand
- Sanyo
- Year
- 1968
- Decade
- 1960s
- Country
- Spain
- Medium
- Magazine
- Themes
- Appliances, Technology
- Original publication
- Selecciones del Reader's Digest, diciembre de 1968
