Smirnoff | 1968
“Vodka Smirnoff acepta cualquier desafío”: Smirnoff vodka takes on any challenge. In 1968, a laughing man in a Cossack-style hat and tunic held a glass and a bottle: “Mix Smirnoff with whatever you like. It doesn't matter. It will always improve it… Or drink it on its own.”
The costume points to the brand's origins: Pyotr Smirnov founded his vodka distillery in Moscow in the 1860s. After the 1917 revolution the family emigrated and the name was spelt Smirnoff; the American rights were sold in the 1930s, and the brand grew in the United States as a neutral spirit for mixing.
That is the idea here: vodka as an easy base for cocktails, still a novelty in Spain in the 1960s.
Smirnoff now belongs to the British group Diageo. Today, advertising rules for alcohol would not allow a promise to “improve” any drink.
Text in the ad
vodka SMIRNOFF acepta cualquier desafío..!
Mezcle vodka Smirnoff con lo que quiera. Da igual. Lo mejorará siempre, porque Smirnoff combina bien con todo. O tómela sola.
Vodka SMIRNOFF acepta cualquier desafío.
Translation:
SMIRNOFF vodka takes on any challenge..!
Mix Smirnoff vodka with whatever you like. It doesn't matter. It will always improve it, because Smirnoff goes well with everything. Or drink it on its own.
SMIRNOFF vodka takes on any challenge.
- Brand
- Smirnoff
- Year
- 1968
- Decade
- 1960s
- Country
- Spain
- Medium
- Magazine
- Themes
- Drinks
- Original publication
- Selecciones del Reader's Digest, diciembre de 1968
