Singer | 1961

Singer, more than 160 years of history. Created by American Isaac Merritt Singer in 1850 and patented a year later in the United States, the Singer sewing machine became a worldwide reference.

Singer has survived a radical change in society, one in which women no longer sew their own clothes, or the whole family’s, and few homes still have a sewing machine.

Always attentive to the market, Singer added household appliances to its range and used technology to keep modernising its machines.

It is interesting to compare this 1961 ad from the German magazine Constanze with the Singer ad from 1962 in the Brazilian magazine O Cruzeiro.

Text in the ad

besser sehen – besser nähen
mit der neuen Schrägnadel-Automatic SINGER 401
die modernste SINGER Nähmaschine der Welt! • Die einzige Nähmaschine mit neuartiger, schrägstehender Nadelstange! Das bedeutet bessere Sicht auf die Näharbeit, noch besseres, noch schnelleres Nähen! • SINGER 401 – die Nähmaschine mit höchstem Nähkomfort! Einlegen der Spule von oben unter Augenkontrolle • Neues Greifersystem, kein Fadenklemmen • Eingebaute Gebrauchsanweisung zum Einfädeln der Maschine und Einschalten der Zierstich-Automatic • Automatischer Fadenabzieher für präzise Stichbildung • Hochstellbare Stichplatte zum Sticken, Stopfen, Knopfannähen • SINGER 401 – die Sensation auf dem Nähmaschinenmarkt!
An die Singer Nähmaschinen Aktiengesellschaft, Frankfurt am Main, Singerhaus

Translation:
see better – sew better
with the new slant-needle automatic SINGER 401
the most modern SINGER sewing machine in the world! • The only sewing machine with a new slanted needle bar! That means a better view of your work and even better, even faster sewing! • SINGER 401 – the sewing machine with the greatest comfort! Bobbin inserted from above, in full view • New hook system, no thread jamming • Built-in instructions for threading and engaging the automatic decorative stitch • Automatic thread take-up for precise stitches • Raisable needle plate for embroidery, darning and sewing on buttons • SINGER 401 – the sensation of the sewing-machine market!
To Singer Nähmaschinen AG, Frankfurt am Main, Singerhaus

Brand

Singer

Year

1961

Decade

1960s

Country

Germany

Medium

Magazine

Themes

Fashion, Technology