Sheaffer | 1968
“Para lucir”: to show off. In December 1968, Sheaffer presented the new Silver Imperial fountain pen, in sterling silver with a 14-carat gold nib, “for those who can afford a luxury” and as a gift that shows “your good taste”.
Walter A. Sheaffer, a jeweller from Fort Madison, Iowa, patented a lever-filling pen in 1908 and founded his company in 1913. The white dot on the cap, the “Punto Blanco” in the ad, has marked Sheaffer's best pens since 1924.
The small logo reads “a Textron company”: the American conglomerate had bought Sheaffer in 1966.
In an age of ballpoints, the fountain pen was becoming jewellery. Sheaffer now belongs to William Penn, an Indian pen company.
Text in the ad
Es la nueva pluma Sheaffer Silver Imperial para aquellos que pueden darse un lujo. Para quienes buscan algo más que simplemente una pluma para escribir.
Y para una impresión de calidad, esta pluma porta la distinción del “Punto Blanco” de Sheaffer. Ya sea para usted o para regalar, será un exponente de su buen gusto.
¡Impresione aún más con el juego de 2 ó 3 piezas!
Sheaffer · a Textron company
Sheaffer Silver Imperial. Plata Sterling. Punto de oro de 14K.
Para lucir
Translation:
It's the new Sheaffer Silver Imperial pen, for those who can afford a luxury. For those looking for something more than just a pen to write with.
And for an impression of quality, this pen carries the distinction of Sheaffer's “White Dot”. Whether for yourself or as a gift, it will show your good taste.
Make an even greater impression with the 2- or 3-piece set!
Sheaffer · a Textron company
Sheaffer Silver Imperial. Sterling silver. 14K gold nib.
To show off
- Brand
- Sheaffer
- Year
- 1968
- Decade
- 1960s
- Country
- Spain
- Medium
- Magazine
- Original publication
- Selecciones del Reader's Digest, diciembre de 1968
