Canon | 1968
“Haga maravillas con la óptica de Canon”: work wonders with Canon optics. In December 1968, Canon showed Spanish readers a table of cameras and lenses: a Pellix reflex, a compact Canonet QL17, a Dial 35 and a Canon lens, “prodigies of optical engineering”.
Canon began in Tokyo in the 1930s with a prototype camera called Kwanon, after the Buddhist goddess of mercy; the name was later changed to Canon. In the 1960s Japanese cameras were winning over a market that German makers had long dominated.
One detail reveals the period: the Spanish importer, Focica, gave its address as Avenida Generalísimo Franco in Barcelona, today's Avinguda Diagonal.
“Retain your life with a Canon”: the promise of photography, then as now.
Text in the ad
Haga maravillas con la óptica de Canon
¡Las cámaras de óptica prodigiosa! Las cámaras de filmar o fotografiar CANON son auténticos prodigios de la ingeniería óptica. Hay miles de modelos CANON, de fama mundial.
Retenga su vida con una Canon
Representante para España: FOCICA, S.A. Avda. Gmo. Franco, 534 - BARCELONA
INFORMACION Y VENTA EN TODOS LOS ESTABLECIMIENTOS DEL RAMO (Exija tarjeta de garantía)
Translation:
Work wonders with Canon optics
Cameras with prodigious optics! CANON film and still cameras are true prodigies of optical engineering. There are thousands of world-famous CANON models.
Retain your life with a Canon
Representative for Spain: FOCICA, S.A., Avda. Generalísimo Franco, 534, BARCELONA
INFORMATION AND SALES AT ALL SPECIALIST SHOPS (Ask for the guarantee card)
- Brand
- Canon
- Year
- 1968
- Decade
- 1960s
- Country
- Spain
- Medium
- Magazine
- Themes
- Technology
- Original publication
- Selecciones del Reader's Digest, diciembre de 1968
