Flaminaire | 1968
“Elegir: el único problema que plantea Flaminaire”: choosing, the only problem Flaminaire poses. In December 1968, seven coloured FlaminaireCar lighters lined up on the bonnet of a white convertible, with three young people on board.
The French firm claimed to have created “the world's first gas lighter”. Its owner, Marcel Quercia, bought a butane-lighter patent in 1939, and the first Flaminaire gas lighters were sold in 1947. Now it offered one for the car, mounted in seconds.
A lighter for the dashboard says a lot about the period: smoking while driving was normal, and cars came with ashtrays.
In 1971 Flaminaire was taken over by BIC, which launched its own disposable lighter two years later.
Text in the ad
ELEGIR: EL UNICO PROBLEMA QUE PLANTEA FLAMINAIRE
…Pero hay modelos FLAMINAIRECAR para todos los gustos. Todos son seguros y su calidad no se discute. FLAMINAIRE* (el encendedor sin problemas) no ha cesado de perfeccionar su técnica, desde que creó el primer encendedor a gas del mundo. Ahora fabrica el primer encendedor a gas para coche FLAMINAIRECAR de colocación instantánea. Pida que le muestren también las colecciones FLAMINAIRE de bolsillo y sobremesa.
El prestigio de una llama · FLAMINAIRE PARIS
* Recargue su FLAMINAIRE con “Gas Azul”.
Translation:
CHOOSING: THE ONLY PROBLEM FLAMINAIRE POSES
…But there are FLAMINAIRECAR models for every taste. All are safe and their quality is beyond question. FLAMINAIRE* (the trouble-free lighter) has never stopped perfecting its technique since it created the world's first gas lighter. Now it makes the first gas lighter for the car, FLAMINAIRECAR, fitted in an instant. Ask to see the FLAMINAIRE pocket and table collections too.
The prestige of a flame · FLAMINAIRE PARIS
* Refill your FLAMINAIRE with “Gas Azul”.
- Brand
- Flaminaire
- Year
- 1968
- Decade
- 1960s
- Country
- Spain
- Medium
- Magazine
- Themes
- Tobacco, Cars
- Original publication
- Selecciones del Reader's Digest, diciembre de 1968
