Toddy | 1969
Toddy: who never drank it? In 1928 Pedro Santiago, a Puerto Rican of Spanish descent, acquired the rights to sell Toddy in South America and opened a factory in Buenos Aires.
On 15 March 1933 he obtained permission from Getúlio Vargas’s Provisional Government to sell it in Brazil, where it is still drunk today.
In 1981 Toddy was sold to the American Quaker Oats, which in 2001 was bought by PepsiCo, its owner today.
This ad appeared in the Brazilian Uncle Scrooge almanac (Almanaque do Tio Patinhas) in 1969.
Text in the ad
todo herói sabe o que faz.
Toddy – sabor que alimenta.
Você sabe: para ficar forte, destemido, e poder enfrentar os perigos nas selvas, nas pistas de corrida, nos salvamentos, é preciso tomar Toddy todos os dias. Todos os heróis fazem isso. Tome você também seu Toddy diàriamente.
Toddy – sabor que alimenta.
Translation:
every hero knows what he’s doing.
Toddy – the taste that nourishes.
You know: to be strong and fearless and able to face danger in the jungle, on the racetrack and in rescues, you have to drink Toddy every day. All heroes do. You too – have your Toddy daily.
Toddy – the taste that nourishes.
- Brand
- Toddy
- Year
- 1969
- Decade
- 1960s
- Country
- Brazil
- Medium
- Comics
- Themes
- Food, Drinks
- Original publication
- Almanaque do Tio Patinhas, 1969
