Toddy | 1950
In 1928 Pedro Santiago, a Puerto Rican of Spanish descent, acquired the rights to sell Toddy in South America and opened a factory in Buenos Aires.
On 15 March 1933 he obtained permission from Getúlio Vargas’s Provisional Government to sell it in Brazil, where the brand is still on sale today.
In 1981 Toddy was sold to the American company Quaker Oats, which became part of PepsiCo in 2001.
This ad, presenting the chocolate drink as food for athletes, ran in 1950 in the Brazilian magazine O Cruzeiro.
Text in the ad
Desportista!…
As atividades esportivas sujeitam o organismo a emoções violentas e a um rápido e intenso desgaste de energias. Para manter uma saúde perfeita e estar sempre em forma, tome TODDY.
Contém: cálcio, carbohidratos, ferro, fósforo, vitaminas.
De janeiro a dezembro, frio ou quente, TODDY é o melhor alimento.
Translation:
Sportsman!…
Sport puts the body through violent emotions and a rapid, intense loss of energy. To stay in perfect health and always in shape, drink TODDY.
Contains: calcium, carbohydrates, iron, phosphorus, vitamins.
From January to December, hot or cold, TODDY is the best food.
- Brand
- Toddy
- Year
- 1950
- Decade
- 1950s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Food, Drinks
- Original publication
- O Cruzeiro, 1950
