Prada | 1961
Founded by a family of Italian immigrants who had run various businesses in Limeira, in the São Paulo countryside, the Prada hat factory began in 1907 in the house of one of them, Agostinho Prada. (No relation to the Italian fashion house.)
At its peak, in the late 1960s and early 70s, Prada employed more than a thousand people, in the days when a hat was essential in every man’s wardrobe.
In 2000 the Prada brand was sold to an Italian company, but the hat factory is still running today under Pralana Indústria e Comércio Ltda.
Text in the ad
o distintivo do homem
All Season · Nobre · Hidalgo · Air Flex
Um chapéu de classe para cada momento do homem que sabe se vestir. Modelos modernos, ditados pelos centros internacionais da moda masculina, para o homem que sabe usar a cabeça.
chapéu Prada – a distinção masculina que você exige
Translation:
the mark of a man
All Season · Nobre · Hidalgo · Air Flex
A hat of class for every moment of the man who knows how to dress. Modern styles, set by the international centres of men’s fashion, for the man who knows how to use his head.
Prada hats – the masculine distinction you demand
- Brand
- Prada
- Year
- 1961
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Fashion
