SINGER | 1962
Another image that captures an era and its fashion.
In the 1960s many women sewed their own clothes at home, so Singer reminded them that “spending only on the essentials, fabric and trimmings”, they could look more attractive and refresh their wardrobe.
Compare it with the Singer ad from 1961, published in Germany.
Text in the ad
Elegância a qualquer momento, feita em sua Singer
pela manhã… à tarde… e também à noite, você estará sempre elegante, gastando sòmente o indispensável – fazenda e aviamentos – para a confecção dos modelos de classe que a tornarão mais feminina… mais atraente. Renove o seu guarda-roupa por um preço três vêzes menor, aproveitando a ajuda de sua Singer – tradição e qualidade, a serviço de sua aparência e de seu lar. Há uma Singer para cada gôsto… para cada orçamento!
Singer – o nome garante o produto
Translation:
Elegance at any moment, made on your Singer
in the morning… in the afternoon… and in the evening too, you’ll always be elegant, spending only on the essentials – fabric and trimmings – to make the classy outfits that will make you more feminine… more attractive. Renew your wardrobe at a third of the price with the help of your Singer – tradition and quality at the service of your looks and your home. There’s a Singer for every taste… for every budget!
Singer – the name guarantees the product
- Brand
- SINGER
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Fashion
- Original publication
- O Cruzeiro, 1962
