Natal Banco Nacional | 1962

Banco Nacional was founded in Belo Horizonte in 1944 by brothers José and Waldomiro de Magalhães Pinto. In 1995, after financial difficulties and intervention by the Central Bank, it ceased to exist.

For years Banco Nacional sponsored Formula 1 driver Ayrton Senna (who died in 1994), and many fans still remember the bank’s name on his cap and helmet.

This ad ran in the Brazilian magazine O Cruzeiro in December 1962.

Text in the ad

Um certo homem tranquilo
Êle pode sentir-se realmente feliz, junto aos seus, na grande festa do Natal, pois sempre cuidou de assegurar-lhes aquela tranqüilidade sem a qual não é possível experimentar qualquer outro bem. E também nós, do Banco Nacional de Minas Gerais, nos sentimos felizes pelo empenho diário com que nos dedicamos a oferecer tranqüilidade a centenas de milhares de clientes em todo o Brasil, desejando sinceramente que ela continue a representar, para todos os nossos bons amigos, no Natal e no Ano Nôvo, o alicerce da felicidade e a garantia da paz interior.
BNMG – Banco Nacional de Minas Gerais S.A.

Translation:
A certain quiet man
He can feel truly happy with his family at the great feast of Christmas, for he has always taken care to secure for them the peace of mind without which no other good can be enjoyed. And we at Banco Nacional de Minas Gerais are also happy in the daily effort we devote to offering peace of mind to hundreds of thousands of customers all over Brazil, sincerely wishing that, for all our good friends, at Christmas and in the New Year, it may remain the foundation of happiness and the guarantee of inner peace.
BNMG – Banco Nacional de Minas Gerais S.A.

Brand

Banco Nacional

Year

1962

Decade

1960s

Country

Brazil

Medium

Magazine

Themes

Banking