Mistura Fina | 1962

Vintage ad for Mistura Fina, 1962

Two things that always spark debate, together in one ad: politics and cigarettes.

In 1962 Mistura Fina cigarettes ran this ad with the headline “The cigarette that doesn’t irritate”, with the National Congress in the background.

At the time, the Congress building in the new capital, Brasília, was a source of pride for many, and smoking was at its height.

Today, neither is much to be proud of.

Text in the ad

um cigarro que não irrita…
Cigarros Mistura Fina – extra-suaves
Brasília – Praça dos Três Poderes

Translation:
a cigarette that doesn’t irritate…
Mistura Fina cigarettes – extra mild
Brasília – Three Powers Square

Brand
Mistura Fina
Year
1962
Decade
1960s
Country
Brazil
Medium
Magazine
Themes
Tobacco
Mistura Fina | 1962 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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