Coca-Cola | 1968

Vintage ad for Coca-Cola, 1968

The idea was a syrup for digestive complaints, and it became perhaps the most famous drink in the world: Coca-Cola.

On 8 May 1886, in Atlanta, pharmacist John S. Pemberton created the planet’s most famous, best-kept formula.

The Coca-Cola Company was founded in 1892, and the brand has never stopped growing.

Coca-Cola is also a global reference in marketing and advertising, and its campaigns and slogans have defined eras.

This ad ran in the Spanish edition of Reader’s Digest, Selecciones.

Text in the ad

Todo va mejor con Coca-Cola
Siempre refrescante. Coca-Cola tiene el sabor que nunca cansa. Coca-Cola tras Coca-Cola tras Coca-Cola.
Beba Coca-Cola
Embotellada por el Concesionario de Coca-Cola

Translation:
Things go better with Coke
Always refreshing. Coca-Cola has the taste you never tire of. Coke after Coke after Coke.
Drink Coca-Cola
Bottled by the Coca-Cola franchise holder

Brand
Coca-Cola
Year
1968
Decade
1960s
Country
Spain
Medium
Magazine
Themes
Drinks
Original publication
Selecciones, 1968
Coca-Cola | 1968 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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