Singer | 1943
Created by American Isaac Merritt Singer in 1850 and patented a year later in the United States, the Singer sewing machine became a worldwide reference.
Singer has lived through a radical change in society. Today few families sew or keep a sewing machine at home, and the brand has added other household appliances to its range.
In this ad, published in the middle of the Second World War, Singer tells readers it still has needles and parts in stock, though supplies are limited.
It ran in Brazil in 1943, in Seleções, the Brazilian edition of Reader’s Digest.
Text in the ad
A Singer continua às suas ordens
Precisa de agulhas? Óleo de máquina? Peças de reparo ou sobressalentes? Procure-nos, pois ainda temos algumas em estoque, se bem que nossa reserva seja limitada.
Sua máquina está cosendo mal?
Quer uma idéia para um vestido novo?
O “S” vermelho na vitrine da Casa Singer é a garantia de serviços e apetrechos Singer legítimos.
Translation:
Singer is still at your service
Need needles? Machine oil? Repair or spare parts? Come to us: we still have some in stock, although our supply is limited.
Is your machine sewing badly?
Want an idea for a new dress?
The red “S” in the Singer shop window guarantees genuine Singer service and supplies.
- Brand
- Singer
- Year
- 1943
- Decade
- 1940s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Appliances, Fashion
- Original publication
- Seleções, 1943
