Schinkenhäger | 1959
“Alle Tage Schinkenhäger macht Dich froher, macht Dich reger”: Schinkenhäger every day makes you happier, makes you livelier. In 1959, the stone bottle towers over a Westphalian village of half-timbered houses and a church.
Schinkenhäger is a Steinhäger, a juniper spirit from Steinhagen, near Bielefeld, made by the H.C. König distillery. The label shows “the well-known ham picture”: Schinken means ham.
Twenty years later the brand was still advertising the same idea, a table of bread and ham: see Schinkenhäger | 1979 in the archive.
A rhyme inviting people to drink spirits every day, to be happier and livelier, is something today's advertising rules for alcohol would not allow.
Text in the ad
Alle Tage Schinkenhäger macht Dich froher, macht Dich reger.
Schinkenhäger würzig-mild
mit dem bekannten Schinkenbild
(Etikett:) Schinkenhäger würzig-mild · H. C. König · Steinhagen Westf.
Translation:
Schinkenhäger every day makes you happier, makes you livelier.
Schinkenhäger, spicy-mild
with the well-known ham picture
(Label:) Schinkenhäger spicy-mild · H. C. König · Steinhagen, Westphalia
- Brand
- Schinkenhäger
- Year
- 1959
- Decade
- 1950s
- Country
- Germany
- Medium
- Magazine
- Themes
- Drinks
- Original publication
- Revue, Nr. 31, 1. August 1959
