Graetz | 1959

1959 German magazine ad for Graetz radios. A large wooden table radio with a light fabric speaker grille and two round knobs, labelled Melodia DM 409. Script headline “Klangecht Zuverlässig”, the Graetz logo with “Begriff des Vertrauens”, a vertical price list of models and drawings of a radiogram and three television sets.

“Klangecht – zuverlässig”: true to sound, reliable. In 1959, Graetz presented its large radios with “full stereo” for stereo records and tape, and invited readers to the Graetz hall at the radio, TV and phono exhibition in Frankfurt, 14–23 August.

The firm was born in Berlin in 1866 making oil lamps. After the war its Berlin works were expropriated, and the Graetz brothers started again in Altena, Westphalia, in 1948.

The column on the left lists the whole range, with names straight from the dance hall: Danza, Polka, Canzonetta, Musica, Melodia, Fantasia, from 165 to 499 marks.

In 1961 the company was sold to Standard Elektrik Lorenz, and the name lived on for years as ITT-Graetz.

Text in the ad

Klangecht · Zuverlässig
Melodia DM 409,–
Technischer Komfort, Klangreichtum, Vollstereo-Ausführung und moderne Linienführung – das sind die Vorteile der großen Graetz-Rundfunkgeräte. Hochwertige Konzertlautsprecher und die Stereo-Verbund-Schaltung verbürgen einen überzeugenden stereophonischen Raumklang bei Stereo-Schallplatten- und -Tonbandwiedergabe.
Graetz – Begriff des Vertrauens
Unverbindliche Vorführung des umfangreichen Graetz-Rundfunkgeräte- und -Stereo-Musiktruhen-Programms sowie der vielen Graetz-Fernsehempfänger-Typen bei jedem guten Fachhändler.
Unser Rundfunkgeräte-Programm: Danza DM 165,–; Page DM 186,–; Baroneß DM 205,–; Komteß DM 229,–; Polka DM 285,–; Comedia DM 308,–; Canzonetta DM 359,–; Musica DM 389,–; Melodia DM 409,–; Melodia M DM 429,–; Fantasia DM 499,–
Besuchen Sie uns bitte in der GRAETZ-Halle der Deutschen Rundfunk-, Fernseh- und Phonoausstellung in Frankfurt vom 14. bis 23. August 1959

Translation:
True to sound · Reliable
Melodia DM 409
Technical comfort, rich sound, full stereo and modern lines – these are the advantages of the large Graetz radios. High-quality concert loudspeakers and the stereo compound circuit guarantee convincing stereophonic spatial sound when playing stereo records and tapes.
Graetz – a name you can trust
No-obligation demonstration of the extensive range of Graetz radios and stereo radiograms, and of the many Graetz television models, at every good dealer.
Our radio range: Danza DM 165; Page DM 186; Baroneß DM 205; Komteß DM 229; Polka DM 285; Comedia DM 308; Canzonetta DM 359; Musica DM 389; Melodia DM 409; Melodia M DM 429; Fantasia DM 499
Please visit us in the GRAETZ hall at the German Radio, Television and Phono Exhibition in Frankfurt, 14 to 23 August 1959

Brand
Graetz
Year
1959
Decade
1950s
Country
Germany
Medium
Magazine
Themes
Technology, Appliances
Original publication
Revue, Nr. 31, 1. August 1959
Graetz | 1959 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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