Rotbart | 1959
“Naßrasiert = glattrasiert”: wet-shaved means clean-shaven. In 1959, Rotbart offered its precision razor with two “Extra Dünn” blades for just 1 mark.
The brand was born in Berlin, where Otto Roth's blade firm merged with Hugo Büchner's in the 1920s to form Roth-Büchner; Gillette later took control. Rotbart means “red beard”.
The slogan at the bottom, “Gut rasiert – gut gelaunt” (well shaved, in good spirits), was already printed on Rotbart tins in the 1920s. In 1959 it defended the blade against a newer rival: the electric shaver.
A cheap razor to sell the blades is a model that still drives the shaving business. Rotbart Extra Dünn blades are still sold.
Text in the ad
naßrasiert = glattrasiert
Das ist eine Rasur! So erfrischend, und so herrlich glatt. Ja, Wasser, Schaum und die gute ROTBART EXTRA DÜNN wirken Wunder. Und dazu als idealen Partner den neuen ROTBART-Präzisionsapparat – dann haben Sie alles, um von morgens bis abends vollendet gepflegt zu sein.
Ein ROTBART Präzisions-Apparat mit 2 »EXTRA DÜNN« Klingen für 1.– DM
Hand aufs Kinn:
ROTBART – GUT RASIERT – GUT GELAUNT
Translation:
wet-shaved = clean-shaven
Now that's a shave! So refreshing, and so wonderfully smooth. Yes, water, lather and the good ROTBART EXTRA DÜNN work wonders. And with the new ROTBART precision razor as the ideal partner, you have everything you need to be perfectly groomed from morning to night.
A ROTBART precision razor with 2 “EXTRA DÜNN” blades for DM 1
Hand on your chin:
ROTBART – WELL SHAVED – IN GOOD SPIRITS
- Brand
- Rotbart
- Year
- 1959
- Decade
- 1950s
- Country
- Germany
- Medium
- Magazine
- Themes
- Cosmetics
- Original publication
- Revue, Nr. 31, 1. August 1959
