AEG | 1959

1959 German magazine ad for AEG washing machines on a blue background with white bubbles. Black-and-white photos of seven white appliances on black bars: a front-loading Lavamat, two washer-spinner combinations, two washing machines and three spin-dryers, each with model names and prices. Headline “Für jeden Haushalt die richtige Waschmaschine” and the AEG logo.

“Für jeden Haushalt die richtige Waschmaschine”: the right washing machine for every household. In 1959, AEG offered a whole range: spin-dryers from 248 marks, washing machines from 520, washer-spinner combinations from 1,080 and the fully automatic Lavamat from 1,650 marks.

AEG was founded in Berlin in 1883 and took its name in 1887. It launched the Lavamat in 1958 and presents it as the world's first fully automatic washing machine.

The ad speaks to “every housewife”, and the prices show that the automatic was still a luxury: with a combination, wet laundry still had to be moved by hand into the spin-dryer.

Compare it with the hand-operated wooden machine of 1887 in the archive. The AEG brand now belongs to Electrolux.

Text in the ad

Für jeden Haushalt die richtige Waschmaschine
Mühelos, schnell und schonend waschen, das ist der Wunsch jeder Hausfrau. Ob Ihr Haushalt groß oder klein ist, ob viel oder wenig Wäsche anfällt, immer bietet Ihnen die AEG das richtige Waschgerät.
Vollautomaten: AEG LAVAMAT, ein wirklicher Vollautomat, bei dem auch das Trockenschleudern vollautomatisch erfolgt. Eingebauter Thermostat, echtes Zweilaugen-Verfahren. Es gibt 7 Modelle für 8 und 10 Pfund Trockenwäsche. Preis ab 1650,– DM
Waschkombinationen: AEG-turnalux, die moderne Trommelwaschkombination für 10 Pfund Trockenwäsche. Eingebaute Trockenschleuder. Thermostat. Preis 1280,– DM · AEG Lavalux S, die Waschkombination für 3 Pfund Trockenwäsche mit Trockenschleuder und Spüleinrichtung. Preis ab 1080,– DM
Waschmaschinen: AEG-turna, die zuverlässige Trommelwaschmaschine für 10 Pfund Trockenwäsche mit eingebautem Thermostat. Preis 920,– DM · AEG-Standard-Waschmaschine für 3 Pfund Trockenwäsche. Auch mit Laugenpumpe und Handwringer lieferbar. Preis ab 520,– DM
Wäscheschleudern: AEG-Wäscheschleudern für 5, 6 und 7 Pfund Trockenwäsche arbeiten schnell, schonend und gründlich. Preis ab 248,– DM
Lassen Sie sich AEG-Waschgeräte im guten Fachgeschäft unverbindlich vorführen.
Qualität und Leistung sind entscheidend – deshalb AEG

Translation:
The right washing machine for every household
Washing effortlessly, quickly and gently – that is every housewife's wish. Whether your household is large or small, whether you have a lot of laundry or a little, AEG always has the right washing appliance for you.
Fully automatic machines: AEG LAVAMAT, a true fully automatic machine in which spin-drying is also fully automatic. Built-in thermostat, genuine two-wash process. There are 7 models for 8 and 10 pounds of dry laundry. Price from DM 1,650
Washer combinations: AEG-turnalux, the modern drum washer combination for 10 pounds of dry laundry. Built-in spin-dryer. Thermostat. Price DM 1,280 · AEG Lavalux S, the washer combination for 3 pounds of dry laundry with spin-dryer and rinsing unit. Price from DM 1,080
Washing machines: AEG-turna, the reliable drum washing machine for 10 pounds of dry laundry with built-in thermostat. Price DM 920 · AEG standard washing machine for 3 pounds of dry laundry. Also available with drain pump and hand wringer. Price from DM 520
Spin-dryers: AEG spin-dryers for 5, 6 and 7 pounds of dry laundry work quickly, gently and thoroughly. Price from DM 248
Ask for a no-obligation demonstration of AEG washing appliances at a good specialist shop.
Quality and performance are what count – that's why AEG

Brand
AEG
Year
1959
Decade
1950s
Country
Germany
Medium
Magazine
Themes
Appliances, Home
Original publication
Revue, Nr. 31, 1. August 1959
AEG | 1959 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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