Samello | 1962
A 100% Brazilian shoe. Spaniard Miguel Sábio de Mello sought refuge and a new life in Brazil while Europe mourned its dead after the First World War.
In 1926 he opened a shoe repair workshop in Franca, São Paulo, the start of one of the Brazilian brands that weathered every difficulty of an unstable economy and, 90 years on, is still active and rejuvenated.
In 1962, with this ad, Samello launched its Samellinho sports line for children and teenagers, with the famous slogan: “Like father, like son!”
The name SAMELLO combines Miguel’s surnames: SA from Sábio and MELLO.
After serious difficulties and a court-ordered intervention, Miguel’s heirs, now in the third generation, recovered the company and bet on franchising, which is still growing.
Text in the ad
Agora, também para meninos e rapazes, o mesmo confôrto e elegância que fizeram de Samello o maior nome em calçados!
mod. Shane · Sandy · Simbad · Scholar · Santiago · Surf
tal pai… tal filho!
Samello lança a linha-esporte Samellinho
Com modelos Moccasin iguaizinhos aos que Papai usa (tamanhos 32 a 36) e fôrma anatômica que melhora a postura e protege os pés em crescimento, Samellinho é a única linha de sapatos-esporte realmente destinados à juventude! Procure êstes novos modelos nas melhores sapatarias em todo o País.
Samello – Franca – São Paulo
Translation:
Now for boys and young men too: the same comfort and elegance that made Samello the biggest name in footwear!
models Shane · Sandy · Simbad · Scholar · Santiago · Surf
like father… like son!
Samello launches the Samellinho sports line
With moccasin models just like the ones Dad wears (sizes 32 to 36) and an anatomical last that improves posture and protects growing feet, Samellinho is the only line of sports shoes truly made for the young! Look for these new models in the best shoe shops all over the country.
Samello – Franca – São Paulo
- Brand
- Samello
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Fashion
