Salão do Automóvel | 1962
More than half a century of history. The São Paulo Motor Show was created by advertising executive Caio de Alcântara Machado in 1960. That first year it brought together classics like the Aero Willys, Renault Dauphine, Kombi and Chevrolet Amazonas.
The idea came just four years after the birth of Brazil’s car industry, betting that the car was here to stay.
From 1964, with the fourth edition, the show became biennial. In 1970 it moved from Ibirapuera to a new home, Parque Anhembi.
It grew into one of the largest motor shows in the world and a major event for the Brazilian economy.
This ad for the third Motor Show ran in O Cruzeiro in 1962.
Text in the ad
ainda não podemos revelar nada!
A revelação dos espetaculares lançamentos da indústria automobilística será no III Salão do Automóvel. Visite com a família a festa da maior indústria brasileira.
Patrocínio: “ANFAVEA” – Associação Nacional dos Fabricantes de Veículos Automotores. Promoção e realização: Alcantara Machado Comércio e Empreendimentos Ltda.
III Salão do Automóvel – aberto diariamente, das 15 às 23 horas (fechado às segundas-feiras) – 24 de novembro a 9 de dezembro – Ibirapuera – São Paulo
panorama da indústria automobilística brasileira
Translation:
we can’t reveal anything yet!
The spectacular new launches of the car industry will be revealed at the 3rd Motor Show. Bring the family to the celebration of Brazil’s biggest industry.
Sponsored by ANFAVEA – National Association of Motor Vehicle Manufacturers. Organised by Alcantara Machado Comércio e Empreendimentos Ltda.
3rd Motor Show – open daily, 3 pm to 11 pm (closed Mondays) – 24 November to 9 December – Ibirapuera – São Paulo
an overview of the Brazilian car industry
- Brand
- Salão do Automóvel
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Cars
- Original publication
- O Cruzeiro, 1962
