Pyrex | 1962
A glass baking dish that withstands high and low temperatures, lets you see the food from every side and even cooks faster.
Created in 1915, Pyrex is one of those century-old products that came into our lives to stay, a brand that became the word for the product and has kept renewing itself.
Today Pyrex makes a huge range of kitchen products sold in more than 100 countries.
The text of this 1962 ad from O Cruzeiro lays out the perfect arguments for everything that made it different.
Text in the ad
Depois da prova do forno…
as donas de casa querem sòmente fôrmas Pyrex
Claro, porque as donas de casa sabem: na prova do forno, as fôrmas Pyrex tornam os pratos mais gostosos, retêm muito mais calor, economizam combustível, assam e douram por igual. Fôrmas Pyrex — 33 modelos diferentes — uma para cada utilidade, ocupando menos espaço, bem mais fáceis de guardar!
Verifique a marca Pyrex, gravada no fundo das fôrmas!
Cia. Vidraria Santa Marina – Caixa Postal 2931 – São Paulo
Translation:
After the oven test…
housewives want only Pyrex dishes
Of course – because housewives know: in the oven test, Pyrex dishes make food tastier, hold much more heat, save fuel, and bake and brown evenly. Pyrex dishes – 33 different models – one for every use, taking up less space and much easier to store!
Look for the Pyrex mark engraved on the bottom of the dishes!
Cia. Vidraria Santa Marina – PO Box 2931 – São Paulo
- Brand
- Pyrex
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Original publication
- O Cruzeiro, 1962
