BMW | 1961

Vintage ad for BMW, 1961

Sexist advertising! Published in the German women’s magazine Constanze, this 1961 BMW ad shows how, sadly, the pairing of women and cars has so often brought sexism to the fore.

It is clear in the image and in the ad’s only line: “What impresses and interests women!”

Text in the ad

Was Frauen imponiert und Sie interessiert!
BMW 700

Translation:
What impresses women and interests you!
BMW 700

Brand
BMW
Year
1961
Decade
1960s
Country
Germany
Medium
Magazine
Themes
Cars
Original publication
Constanze, 1961
BMW | 1961 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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