BMW | 1961

Sexist advertising! Published in the German women’s magazine Constanze, this 1961 BMW ad shows how, sadly, the pairing of women and cars has so often brought sexism to the fore.
It is clear in the image and in the ad’s only line: “What impresses and interests women!”
Text in the ad
Was Frauen imponiert und Sie interessiert!
BMW 700
Translation:
What impresses women and interests you!
BMW 700
- Brand
- BMW
- Year
- 1961
- Decade
- 1960s
- Country
- Germany
- Medium
- Magazine
- Themes
- Cars
- Original publication
- Constanze, 1961