Siemens | 1958

German technology and innovation. Telegraphen-Bauanstalt von Siemens & Halske was founded in Berlin in October 1847 by Werner von Siemens, Johann Georg Halske and Johann Georg Siemens. A year earlier they had invented the pointer telegraph, which anyone who could read could use without knowing Morse code.

In 1853 Siemens & Halske began building a telegraph line in Russia that stretched 10,000 km, from Finland to Crimea. By the end of the 1850s the company had a branch in England.

In 1866 Werner von Siemens discovered the dynamo-electric principle, making large-scale power generation possible. The first electric railway came in 1879, and the first electric lift soon after, in Mannheim.

The list goes on, from early telephones and radio receivers to electric locomotives and electron microscopes, and on to household appliances that changed everyday life, like this electric shaver advertised in the German magazine ER in 1958.

Text in the ad

Der Siemens-Rasierer mit Tandemschnitt
Der neue Siemens-Rasierer mit Tandemschnitt schafft die Rasur, die jeden Mann begeistert:
schnell – mit den großen Flächen der zwei verschiedenen Scherköpfe;
gründlich – mit dem Tandemsystem. Gleichzeitige Grob- und Feinrasur für lange und für kurze Haare;
hautschonend – mit den verschieden großen Löchern im Scherblatt des Siebscherkopfes.
Siemens-Rasierer mit Tandemschnitt 98 DM einschließlich geschmackvollem Etui
Siemens-Electrogeräte Aktiengesellschaft

Translation:
The Siemens shaver with tandem cut
The new Siemens shaver with tandem cut gives a shave every man will love:
fast – with the large surfaces of its two different shaving heads;
thorough – with the tandem system: coarse and fine shaving at once, for long and short hairs;
gentle on the skin – with different-sized holes in the foil of the sieve head.
Siemens shaver with tandem cut, 98 marks, including an elegant case
Siemens-Electrogeräte AG

Brand

Siemens

Year

1958

Decade

1950s

Country

Germany

Medium

Magazine

Themes

Appliances, Fashion, Technology