Walita | 1962
Engineer Waldemar Clemente and his wife, Lita Clemente, combined their names to christen one of the best-known brands in Brazilian industry: Walita.
Eletro Indústria Walita launched the first blender made in Brazil. Some say Waldemar Clemente himself coined the Portuguese word liquidificador (blender).
By the 1960s Walita was one of Latin America’s leading makers of kitchen appliances. Philips bought the company in 1971 and in 2004 joined the two names in the Philips Walita range.
In this ad, a floor polisher is among the Christmas gifts “she’ll love most”: a portrait of a time when a present for a woman was often an appliance for the home. It ran in O Cruzeiro magazine in December 1962.
Text in the ad
Pergunte e verá: ela quer ganhar Walita neste Natal!
Com grandes facilidades de pagamento, o seu revendedor Walita tem o presente que ela mais adora!
Batedeira de bolos · Enceradeira – 3 escôvas · Ferro elétrico automático · Ventilador Picolino · Exaustor
E ainda: liquidificador, centrífuga, bojãozinho, misturador de massas, aspirador de pó, enceradeira
Translation:
Ask her and see: she wants a Walita this Christmas!
With easy payment terms, your Walita dealer has the gift she’ll love most!
Cake mixer · 3-brush floor polisher · Automatic electric iron · Picolino fan · Extractor fan
And also: blender, juicer, grinder, dough mixer, vacuum cleaner, floor polisher
- Brand
- Walita
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Appliances, Technology
- Original publication
- O Cruzeiro, dezembro de 1962
