VARIG | 1962
Viação Aérea Rio-Grandense (VARIG). Founded in 1927 by former German air force pilot Otto Ernst Meyer, VARIG was Brazil’s first airline.
Its first route linked Porto Alegre, Pelotas and Rio Grande. By the 1960s, as this ad shows, it flew across Brazil, South America and to the United States.
GOL bought VARIG in 2007, keeping its planes and brand. In 2013 the VARIG name disappeared from the skies for good.
Text in the ad
Nas asas da Varig…
…as iniciativas comerciais voam e se expandem, os negócios viajam mais longe e mais rápido, e os exportadores conquistam novos mercados.
Nas asas da Varig o progresso brasileiro voa a jato pelos caminhos da América.
Translation:
On the wings of Varig…
…business ventures fly and expand, trade travels further and faster, and exporters win new markets.
On the wings of Varig, Brazilian progress flies by jet along the routes of the Americas.
- Brand
- VARIG
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Transport & aviation
