TEK Johnson & Johnson | 1962

Vintage ad for TEK Johnson & Johnson, 1962

Cleans better! Lasts longer! The nylon-bristle toothbrush is a relatively recent invention, appearing between 1936 and 1938, but it quickly became an essential product worldwide.

Johnson & Johnson was one of the pioneers of this personal-hygiene revolution. In this 1962 Brazilian ad for the TEK toothbrush, the text highlights the advantages of synthetic bristles.

Text in the ad

Limpa melhor!
Tek é a única escôva anti-germe!
Cerdas quimicamente tratadas impedem o desenvolvimento de micróbios, após cada uso e durante a vida normal da escôva.
Tek limpa melhor! Dura mais!
Johnson & Johnson – o nome que garante qualidade

Translation:
Cleans better!
Tek is the only anti-germ toothbrush!
Chemically treated bristles prevent the growth of microbes after every use and throughout the brush’s normal life.
Tek cleans better! Lasts longer!
Johnson & Johnson – the name that guarantees quality

Brand
TEK Johnson & Johnson
Year
1962
Decade
1960s
Country
Brazil
Medium
Magazine
Themes
Cosmetics
TEK Johnson & Johnson | 1962 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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