Rexona | 1958
In 1908, in Australia, Alice Sheffer, wife of S. F. Sheffer, developed a range of personal-care products that became Rexona, sold by her husband’s Sheldon Drug Company.
In the 1930s the brand passed to Unilever, which in the 1960s launched its best-known product, the antiperspirant. In the UK it is called Sure; in the United States, Degree.
In this ad Rexona is still a deodorant soap, promising freshness “from head to toe” all day long.
It ran in 1958 in the German magazine Quick.
Text in the ad
Jetzt sind Sie frisch, aber…
…aber sind Sie auch sicher, daß diese Frische im Laufe des Tages nicht verloren geht?
Desodorierende Toiletteseife Rexona … mit dem speziellen Wirkstoff für anhaltende Frische von Kopf bis Fuß
frisch – und frei von Körpergeruch
Translation:
You’re fresh now, but…
…are you sure that freshness won’t fade during the day?
Rexona deodorant toilet soap … with the special ingredient for lasting freshness from head to toe
fresh – and free from body odour
- Brand
- Rexona
- Year
- 1958
- Decade
- 1950s
- Country
- Germany
- Medium
- Magazine
- Themes
- Cosmetics
- Original publication
- Quick, 1958
