Ki-Suco | 1962

Vintage ad for Ki-Suco, 1962

Who didn’t drink Ki-Suco?

This popular product was born in the United States in 1927, invented by Edwin Perkins and his wife Kitty. They sold bottled juice concentrates and wanted something easier and cheaper to ship, avoiding breakage and high freight costs.

They succeeded: they created powdered drink mix under the name Kool-Aid, which quickly spread across the United States and then the Americas.

In Brazil it launched in 1961 as Q-Suco, and only in the late 1960s became Ki-Suco, the name still used today.

Text in the ad

Um envelope de Q-Suco serve 10 copos
É só despejar o conteúdo de um envelope de Q-Suco em 2 litros d’água, juntar 2 xícaras de açúcar, gêlo e pronto! Que delícia! Dá para 10 copos. Q-Suco é o mais econômico. Nada de depósito nem devolução de vasilhame.
Sabores: Guaraná, Limão, Laranja, Morango, Cereja, Framboesa e o novo Groselha.
Q-Suco

Translation:
One packet of Q-Suco makes 10 glasses
Just pour the contents of one Q-Suco packet into 2 litres of water, add 2 cups of sugar and ice, and it’s ready! Delicious! Makes 10 glasses. Q-Suco is the most economical. No deposit, no bottles to return.
Flavours: guaraná, lemon, orange, strawberry, cherry, raspberry and the new redcurrant.
Q-Suco

Brand
Ki-Suco
Year
1962
Decade
1960s
Country
Brazil
Medium
Magazine
Themes
Drinks
Ki-Suco | 1962 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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