Jeep | 1962
The history of the Jeep is tied to one of the darkest, bloodiest moments of modern history: the Second World War.
In the late 1930s the US Army asked manufacturers for a light, agile, manoeuvrable 4×4 able to carry cargo and passengers.
Willys-Overland won with the famous Jeep, produced from 1941 and used for everything during the war: carrying weapons and soldiers, as an ambulance and even in combat.
Today the Jeep brand belongs to the Stellantis group, which still makes new models.
In this 1962 ad, a Jeep pick-up carries a giraffe (no Photoshop back then) to show it could handle “difficult, tall, bulky and heavy loads”.
Text in the ad
cargas difíceis
Altas, volumosas, pesadas. Nesse caso, nem pensar em um veículo adaptado. V. precisa mesmo é do Pick-up “Jeep”, construído para o transporte de carga. Tem chassi com 5 travessas, carroçaria reforçada, caçamba de aço. Faz muito mais entregas, por anos e anos a fio. Ainda mais econômico na operação e na manutenção, o Pick-up “Jeep” tração em 2 rodas custa muito menos que o seu mais próximo concorrente!
Procure um nosso Concessionário. Marque a hora. E êle irá buscar sua carga, para um transporte experimental grátis.
Pick-up Jeep – um produto Willys
Translation:
difficult loads
Tall, bulky, heavy. For these, don’t even think of a converted vehicle. What you really need is the “Jeep” pick-up, built for carrying cargo. It has a chassis with 5 cross-members, reinforced bodywork and a steel bed. It makes many more deliveries, for years and years on end. Even cheaper to run and maintain, the two-wheel-drive “Jeep” pick-up costs much less than its nearest competitor!
Visit one of our dealers. Book a time, and he will collect your load for a free trial haul.
Jeep pick-up – a Willys product
- Brand
- Jeep
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Cars
