Palmolive | 1950
Palm and olive: the two oils the B. J. Johnson Soap Company of Milwaukee used as the base for this soap in 1898, and the origin of a name that has been part of millions of people’s lives for generations.
The promise here is scientific: “skin specialists prove” the soap makes skin lovelier in 14 days. A claim that would hardly pass today’s advertising rules.
The ad ran in 1950 in O Cruzeiro, Brazil’s leading illustrated magazine at the time.
Text in the ad
Juventude e Beleza na espuma cremosa do Sabonete Palmolive!
Especialistas de pele provam: com Sabonete Palmolive você também pode obter cútis mais linda, em 14 dias apenas!
Palmolive – o sabonete da juventude – torna a cútis aveludada como pétala de rosa…
Palmolive conserva essa linda cútis da juventude!
Translation:
Youth and beauty in the creamy lather of Palmolive soap!
Skin specialists prove it: with Palmolive soap you too can have lovelier skin in just 14 days!
Palmolive, the soap of youth, makes skin velvety as a rose petal…
Palmolive keeps that lovely, youthful complexion!
- Brand
- Palmolive
- Year
- 1950
- Decade
- 1950s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Cosmetics
- Original publication
- O Cruzeiro, 1950
