Schwarzkopf | 1963

Did you know the world’s first liquid shampoo was invented by Hans Schwarzkopf in 1927? Schwarzkopf was founded in Berlin in 1898 by Hans Schwarzkopf, a chemist and pharmacist who in 1903 brought the first powdered shampoo to market. In 1927 he innovated again with the first liquid shampoo.

After 120 years, Schwarzkopf is still a reference in its field and sells its products in more than 120 countries.

This ad from the German magazine Praline (1963) sold Taft hairspray with the headline: “With Taft, your hair stays styled much longer.”

Text in the ad

Durch taft viel länger frisch frisiert
Jedes Haar braucht spezielle Pflege. Darum gibt es drei taft-Sorten:
taft grün festigt die Frisur bei fettendem und normalem Haar und verhindert vorzeitiges Nachfetten. Ihre Frisur bleibt viel länger duftig-frisch.
taft rosé festigt die Frisur bei feinem und empfindlichem Haar.
taft lila festigt die Frisur bei trockenem, sprödem und widerspenstigem Haar.
Wie Ihr Haar auch beschaffen sein mag: eine dieser drei taft-Sorten ist für Sie die richtige.
Normaldose DM 4,80, Doppeldose DM 6,50, Taschendose DM 2,95
taft – das Haarspray von Schwarzkopf

Translation:
With taft, your hair stays freshly styled much longer
Every type of hair needs special care. That’s why there are three kinds of taft:
taft green holds the style of oily and normal hair and prevents early greasiness. Your hairdo stays light and fresh much longer.
taft rosé holds the style of fine and sensitive hair.
taft lilac holds the style of dry, brittle and unruly hair.
Whatever your hair is like, one of these three kinds of taft is right for you.
Standard can 4.80 marks, double can 6.50 marks, pocket can 2.95 marks
taft – the hairspray from Schwarzkopf

Brand

Schwarzkopf

Year

1963

Decade

1960s

Country

Germany

Medium

Magazine

Themes

Cosmetics