Pepsi-Cola | 1968

Vintage ad for Pepsi-Cola, 1968

Viva la vida! Created in 1893 by American pharmacist Caleb Davis Bradham in New Bern, North Carolina, Pepsi-Cola began as a digestive syrup called Brad’s Drink.

In 1898 it was sold as a soft drink under the name Pepsi-Cola, after its ingredients: pepsin and kola nuts.

By 1902 it was so successful that Bradham registered the brand and founded the Pepsi-Cola Company, still one of the world’s most powerful drinks brands after more than 125 years.

In 1968 Pepsi ran this ad in Selecciones, the Spanish edition of Reader’s Digest.

Text in the ad

Viva la vida con Pepsi
Pepsi le da más sabor, más frescor, más placer.
Pepsi

Translation:
Live life with Pepsi
Pepsi gives you more flavour, more freshness, more pleasure.
Pepsi

Brand: Pepsi-Cola
Year: 1968
Decade: 1960s
Country: Spain
Medium: Magazine
Themes: Drinks
Original publication: Selecciones, 1968

Pepsi-Cola | 1968 · Vintage Ad Museum

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