OMO | 1962
This ad for OMO washing powder, published in O Cruzeiro, Brazil’s leading illustrated weekly, on 17 November 1962, shows plainly the role reserved for women at the time: the home, the laundry and the family.
OMO arrived in Brazil in 1957, first in Rio and São Paulo, and by 1963 it was sold throughout the country.
Today a big brand would hardly approve an ad like this. Which leaves a question: what in today’s ads will look strange to the next generations?
- Brand
- OMO
- Year
- 1962
- Decade
- 1960s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Home
- Original publication
- O Cruzeiro, 1962
