Natal Estrela | 1962

A Christmas paradise. Fleeing Nazi persecution, German Jew Siegfried Adler arrived in São Paulo with his family. In 1937 he bought a bankrupt doll factory with four machines and founded Brazil’s most famous toy company, Estrela, a symbol for millions of Brazilians for more than 80 years.

For Brazilians it is almost impossible not to remember Estrela hits like Falcon, Susi, Banco Imobiliário, Autorama and Ferrorama, especially at Christmas, when toy ads multiply, like this one from O Cruzeiro in 1962.

Text in the ad

a felicidade da criança é um brinquedo Estrela
êstes são os brinquedos mais desejados no Natal: Trator Estrela · Boliche · Mec-Bras · Os amigos da criançada (em vi-vinil) · Futebol com pés · Beijoca (a boneca que beija) · Jôgo de chá Regência · Meu Amor · Piano de cauda · Playbol · Amiguinha · Lulu
Manufatura de Brinquedos Estrela S.A. – Rua Joaquim Carlos, 633 – São Paulo – vendas só por atacado
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Translation:
a child’s happiness is an Estrela toy
these are the most wanted toys this Christmas: Estrela Tractor · Bowling · Mec-Bras · The kids’ friends (in vinyl) · Table football · Beijoca (the doll that kisses) · Regência tea set · Meu Amor · Grand piano · Playbol · Amiguinha · Lulu
Manufatura de Brinquedos Estrela S.A. – Rua Joaquim Carlos, 633 – São Paulo – wholesale only
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Brand

Estrela

Year

1962

Decade

1960s

Country

Brazil

Medium

Magazine

Themes

Childhood