Lever | Anos 50

Ads and contributors. In the 1950s Lever soap ran a series of ads starring different film stars of the day.
In 1999 Ronaldo Salame sent us this Lever ad featuring Elizabeth Taylor.
Every ad in the series ended with the same line: “Used by 9 out of 10 film stars.”
Thank you, @salame, for joining the museum on this trip to the past! Do you have an old ad to share with us?
Text in the ad
“Seja mais adorável esta noite” diz Elizabeth Taylor (MGM)
com o novo e perfumadíssimo Sabonete Lever
Elizabeth Taylor sabe, pois ela também usa o sabonete de beleza das estrêlas. Uma maravilha ao seu alcance, o novo Lever envolve você em seu romântico, inebriante perfume, tornando-a mais adorável, mais cativante, esta noite mesmo!
Agora também em vantajoso tamanho banho
Usado por 9 entre 10 estrêlas do cinema
Translation:
“Be lovelier tonight,” says Elizabeth Taylor (MGM)
with the new, extra-fragrant Lever soap
Elizabeth Taylor knows, because she too uses the beauty soap of the stars. A marvel within your reach, the new Lever wraps you in its romantic, intoxicating perfume, making you lovelier and more captivating, tonight!
Now also in a handy bath size
Used by 9 out of 10 film stars
- Brand
- Lever
- Year
- Anos 50
- Decade
- 1950s
- Country
- Brazil
- Medium
- Magazine
- Themes
- Cosmetics