Fábrica Palmeira | 1964
Círio de Nazaré. One of Brazil’s largest Catholic festivals takes place on the second Sunday of October in the streets of Belém, capital of Pará.
Known as the Christmas of Pará, for its religious appeal and the tradition of gathering families at home to eat duck in tucupi, this procession in honour of Our Lady of Nazareth has been held for more than 200 years.
Like any big event almost anywhere, it attracts advertising. At this time of year every medium is full of promotional and institutional ads.
This Fábrica Palmeira ad, from the 1964 Belém guide, is living proof that advertising at the Círio goes back a long way.
Text in the ad
bôlo do Círio Palmeira
Delicioso – quentinho
Um presente da Fábrica Palmeira à família paraense. O bôlo do Círio Palmeira ficou tradicional em tôdas as mesas, tornando-se parte de nossa data máxima.
Aproveite a oportunidade para fazer uma visita à Secção de Vendas da Palmeira. Um mundo de coisas gostosas para o seu almoço do Círio.
Palmeira e sua filial no Ver-o-Pêso
Translation:
Palmeira Círio cake
Delicious – warm from the oven
A gift from Fábrica Palmeira to the families of Pará. Palmeira’s Círio cake has become a tradition on every table, part of our greatest day.
Take the chance to visit Palmeira’s sales section. A world of tasty things for your Círio lunch.
Palmeira and its branch at Ver-o-Peso
- Brand
- Fábrica Palmeira
- Year
- 1964
- Decade
- 1960s
- Country
- Brazil
- Medium
- Other media
- Themes
- Food
