St Raphaël | 1939

1939 French magazine ad for St Raphaël Quinquina, in colour. A stylised red waiter carrying a bottle on a tray sits on a giant red ball, while a white waiter with a tray climbs a tall white spire, above a crowd and a city skyline. Large yellow letters “St Raphaël”, red “Quinquina” and green script “l'Apéritif de France”.

“St Raphaël Quinquina, l'apéritif de France”. In July 1939, the brand's two waiters, one red and one white, each carrying a bottle on a tray, climbed the Perisphere and the Trylon, the giant ball and spire that symbolised the New York World's Fair, above a crowd of tiny visitors.

According to the brand, St Raphaël goes back to 1830, when Dr Adhémar Juppet, creating a wine with quinine bark and losing his sight, prayed to the Archangel Raphael, the healer of Tobit's blindness. The two waiters had appeared in its advertising in the early 1930s.

Quinquina wines were sold as tonics; their bitter quinine came from the bark used against malaria.

Two months after this page, war broke out in Europe. St Raphaël is still produced as an aperitif.

Text in the ad

St RAPHAËL · QUINQUINA · L'Apéritif de France

Translation:
St RAPHAËL · QUINQUINA · The aperitif of France

Brand: St Raphaël
Year: 1939
Decade: 1930s
Country: France
Medium: Magazine
Themes: Drinks
Original publication: Plaisir de France, juillet 1939

St Raphaël | 1939 · Vintage Ad Museum

{{ T.heroEyebrow }}

{{ T.heroTitle }}

{{ T.heroLede }}

{{ h.alt }} — {{ T.weekPiece }} {{ h.title }} {{ h.meta }} {{ h.excerpt }}

{{ T.browse }}

{{ totalLine }}

{{ T.byDecade }}

{{ T.byCountry }}

{{ T.byTheme }}

{{ T.byMedium }}

{{ T.seriesLabel }}

{{ T.natal }}

{{ T.natalLede }}

{{ T.seriesLabel }}

{{ T.didYouKnow }}

{{ T.latest }}

{{ T.archiveEyebrow }}

{{ T.nav.archive }}

{{ resultLine }}

{{ T.noResults }}

{{ T.timelineEyebrow }}

{{ T.nav.timeline }}

{{ T.timelineLede }}

{{ d.big }} {{ d.label }} · {{ d.count }}

{{ T.nav.about }}

{{ T.aboutTitle }}

{{ p }}

{{ T.founderLabel }}

{{ T.founder }}

{{ p.t }} {{ p.d }}