Scandale | 1939

Vintage ad for Scandale, 1939

Fashion. One of the museum’s aims is to recover, through advertising, an era with its values, habits and customs, and to remember a society that has never stopped changing.

Some will say we have changed for the worse, others for the better. Whatever your view, we simply want to take everyone along on this little trip to the past.

Today: a lingerie ad from 1939, published in the French magazine Plaisir de France.

Text in the ad

Scandale
gaines · ceintures · soutien-gorge
la grande marque française

Translation:
Scandale
girdles · belts · brassieres
the great French brand

Brand
Scandale
Year
1939
Decade
1930s
Country
France
Medium
Magazine
Themes
Fashion
Original publication
Plaisir de France, 1939
Scandale | 1939 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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