Paillard | 1939
“La maestria du professionnel…”: the professional's mastery finds in the Paillard camera “the most perfect means of expression”. In July 1939, the Swiss firm offered a film camera as precise as a studio camera but light and easy to handle, for 8, 9.5 or 16 mm film.
Paillard began in 1814 as a watchmaking workshop in Sainte-Croix, in the Swiss Jura, and became known for music boxes. In 1930 it bought the small Bolex company, and in 1935 it launched the H16, a camera later used by amateurs, documentary makers and experimental filmmakers.
The drawing shows the new hobby of the well-off: filming the family's golf game, then projecting it at home.
Paillard sold the Bolex brand to the Austrian firm Eumig between 1969 and 1974.
Text in the ad
La maestria du professionnel…
que vous possédez déjà, trouve en la caméra PAILLARD le plus parfait moyen d'expression. Elle est aussi précise qu'une caméra de studio, mais légère et aisément maniable ; elle emploie une pellicule de 8 m/m, de 9 m/m 5 ou 16 m/m selon le modèle choisi.
Vitesses variables 8 à 64 images. – Prise de vues image par image de 1/10 à 1/80. – Chargement automatique éliminant le bourrage des films. – Marche arrière libre quelle que soit la tension du ressort. – Réembobinage intégral des 30 m.
Vous aurez autant de plaisir à voir vos films qu'à les prendre, si vous les projetez avec un projecteur PAILLARD
PAILLARD
Agence pour la France : SAMOK-PAILLARD, 6, Rue Marc-Séguin, PARIS (18e)
Translation:
The professional's mastery…
which you already possess finds in the PAILLARD camera the most perfect means of expression. It is as precise as a studio camera, yet light and easy to handle; it uses 8 mm, 9.5 mm or 16 mm film, depending on the model chosen.
Variable speeds from 8 to 64 frames. – Single-frame shooting from 1/10 to 1/80. – Automatic loading that prevents film jams. – Free reverse whatever the spring tension. – Full rewind of the 30 m.
You will enjoy watching your films as much as making them if you project them with a PAILLARD projector
PAILLARD
Agency for France: SAMOK-PAILLARD, 6 rue Marc-Séguin, PARIS (18th)
- Brand
- Paillard
- Year
- 1939
- Decade
- 1930s
- Country
- France
- Medium
- Magazine
- Themes
- Technology
- Original publication
- Plaisir de France, juillet 1939
