Le Galion | 1939

1939 French magazine ad for Tubéreuse perfume by Le Galion, printed in tinted tones. A soft-focus photograph of white tuberose flowers above a dark faceted perfume bottle whose label shows a galleon and the words Tubéreuse, Le Galion, France, Paris. The name Le Galion, its Neuilly address and the photographer's signature, Laure Albin Guillot.

Tubéreuse, by Le Galion, of 16 rue d'Orléans in Neuilly: in July 1939, a soft-focus photograph of white flowers and a dark faceted bottle with a galleon engraved on its label was all the perfume needed.

Le Galion was founded in 1930 by Prince Murat, a descendant of Napoleon's marshal Joachim Murat, and sold in the mid-1930s to the perfumer Paul Vacher, who had co-created Lanvin's Arpège and would later co-create Miss Dior. Tubéreuse belongs to a series of floral perfumes he signed in 1937.

The photograph is signed by Laure Albin Guillot, one of the leading French photographers of the period.

The house went quiet for decades and was revived in the 2010s, with Tubéreuse back in its range.

Text in the ad

TUBÉREUSE
LE GALION · 16, RUE D'ORLÉANS A NEUILLY (SEINE)
(Flacon :) Tubéreuse · Le Galion · France · Paris
Laure Albin Guillot

Translation:
TUBEROSE
LE GALION · 16 RUE D'ORLÉANS, NEUILLY (SEINE)
(Bottle:) Tubéreuse · Le Galion · France · Paris
Laure Albin Guillot

Brand: Le Galion
Year: 1939
Decade: 1930s
Country: France
Medium: Magazine
Themes: Cosmetics
Original publication: Plaisir de France, juillet 1939

Le Galion | 1939 · Vintage Ad Museum

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