Darne | 1939

1939 French magazine ad for Darne shotguns, black and white. A large engraved side-by-side shotgun lies diagonally across a world map with ocean liners and a seaplane. Headline “Le Fusil Darne” in decorative capitals, script text about a purely French invention, and the address of the Darne works in Saint-Étienne.

“Le fusil Darne”, a fixed-barrel shotgun with automatic ejectors, “of purely French invention and production”, monopolised “for more than 60 years” and protected by successive patents. In July 1939, Darne of Saint-Étienne set its engraved gun over a world map crossed by liners and a seaplane.

Régis Darne founded his gun works in Saint-Étienne, France's arms-making capital, in 1881. Unlike most shotguns, which “break” open, the Darne kept its barrels fixed and opened with a sliding breech.

The slogan claims the gun was “loved, appreciated, in service, in honour” on every hunting ground in the world, a reminder of the colonial hunting culture of the time.

The company was liquidated in 1979; the name was taken over by another Saint-Étienne gunsmith.

Text in the ad

LE FUSIL DARNE
A CANONS FIXES ET A ÉJECTEURS AUTOMATIQUES,
D'invention et de production Purement Françaises, est monopolisé depuis plus de 60 ans et protégé par des brevets successifs.
Sur tous les terrains de chasse du monde, le fusil DARNE est aimé, apprécié, en service, en honneur.
CATALOGUE « V » ENVOYÉ SUR DEMANDE AUX ÉTABLISSEMENTS DARNE 65 à 79, Cours Fauriel, SAINT-ÉTIENNE, FRANCE
SOCIÉTÉ ANONYME AU CAPITAL DE 9.000.000 DE FRANCS

Translation:
THE DARNE SHOTGUN
WITH FIXED BARRELS AND AUTOMATIC EJECTORS,
of Purely French invention and production, has been a monopoly for more than 60 years and is protected by successive patents.
On every hunting ground in the world, the DARNE shotgun is loved, appreciated, in service, in honour.
“V” CATALOGUE SENT ON REQUEST BY ÉTABLISSEMENTS DARNE, 65 to 79 cours Fauriel, SAINT-ÉTIENNE, FRANCE
PUBLIC LIMITED COMPANY WITH A CAPITAL OF 9,000,000 FRANCS

Brand
Darne
Year
1939
Decade
1930s
Country
France
Medium
Magazine
Original publication
Plaisir de France, juillet 1939
Darne | 1939 · Vintage Ad Museum
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