Palmolive | 1953
Palm and olive: the two oils the B. J. Johnson Soap Company of Milwaukee used as the base for this soap in 1898, part of everyday life for millions of people ever since.
This ad appeared in November 1953 in the German magazine Hören und Sehen (Hear and See), which listed the radio programmes of the day. As usual, beauty and hygiene ads featured women or famous actresses. A 100 g bar cost 65 pfennigs, the same as a bar of Rexona in the same issue, and the copy explains the soap’s green colour: the natural chlorophyll of olive oil.
Text in the ad
Palmolive-Schönheitspflege gibt Ihnen eine reine, zarte und glatte Haut
Die hautpflegende Wirkung der Palmolive-Seife, die aus reinen Palmen- und Olivenölen hergestellt wird, empfinden Sie schon nach mehrmaligem Gebrauch.
Das natureigene Chlorophyll des Olivenöls in jedem Stück – daher die grüne Farbe
Das 100 g Stück 65 Pf · Das große 150 g Stück 90 Pf
Translation:
Palmolive beauty care gives you pure, delicate, smooth skin
You will feel the caring effect of Palmolive soap, made from pure palm and olive oils, after just a few uses.
The natural chlorophyll of olive oil in every bar – hence the green colour
100 g bar 65 pfennigs · large 150 g bar 90 pfennigs
- Brand
- Palmolive
- Year
- 1953
- Decade
- 1950s
- Country
- Germany
- Medium
- Magazine
- Themes
- Cosmetics
- Original publication
- Hören und Sehen, 1953
