Nescafé | 1959

Vintage ad for Nescafé, 1959

Brazilian readers might think of Pinduca, king of carimbó, or the band Calypso. But it is neither, and certainly not in Germany.

This ad features a Nescafé promotion with Max Woiski, a singer from Suriname who began his career in Amsterdam in the 1930s.

Readers who guessed the last line of the “Calypso 59” chorus received the record free.

Text in the ad

Nescafé bringt den „Calypso 59“ – 400.000 Schallplatten bestellt! Machen Sie mit!
Im Radio, Kino, Fernsehen – überall hören Sie in diesen Tagen eine temperamentvolle und einprägsame Melodie, den „Calypso 59“.
Hören Sie gut zu! Denn solange der Vorrat reicht, wird Ihnen dieser Calypso als Schallplatte kostenlos zugesandt, wenn Sie folgende Frage richtig beantworten: Wie heißt die Schlußzeile des Calypso-Refrains?
Letzter Einsendetermin ist der 15. März 1959

Translation:
Nescafé brings you the “Calypso 59” – 400,000 records ordered! Join in!
On the radio, at the cinema, on TV – everywhere these days you hear a lively, catchy tune: the “Calypso 59”.
Listen carefully! While stocks last, we will send you this calypso on record free of charge if you answer this question correctly: what is the last line of the calypso’s chorus?
Closing date: 15 March 1959

Brand
Nescafé
Year
1959
Decade
1950s
Country
Germany
Medium
Magazine
Themes
Food
Nescafé | 1959 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
{{ l.code }}
{{ T.heroEyebrow }}

{{ T.heroTitle }}

{{ T.heroLede }}

{{ h.alt }}
{{ T.weekPiece }} {{ h.title }} {{ h.meta }} {{ h.excerpt }} {{ T.readPiece }} →

{{ T.browse }}

{{ totalLine }}

{{ T.byDecade }}

{{ T.byCountry }}

{{ T.byTheme }}

{{ T.byMedium }}

{{ T.seriesLabel }}

{{ T.natal }}

{{ T.natalLede }}

{{ T.seriesLabel }}

{{ T.didYouKnow }}

{{ k.title }} {{ k.text }}
{{ T.archiveEyebrow }}

{{ T.nav.archive }}

{{ resultLine }}

{{ T.noResults }}

{{ T.timelineEyebrow }}

{{ T.nav.timeline }}

{{ T.timelineLede }}

{{ d.big }} {{ d.label }} · {{ d.count }}
{{ T.nav.about }}

{{ T.aboutTitle }}

{{ p }}

{{ T.founderLabel }}

{{ T.founder }}

Vintage Ad Museum · Museu da Propaganda, since 1999
{{ p.t }} {{ p.d }}
Vintage Ad Museum · Museu da Propaganda, since 1999
Vintage Ad Museum {{ n.label }}
{{ T.languages }} {{ l.label }}

{{ T.footerAbout }}

© 1999–2026 Vintage Ad Museum · Museu da Propaganda, since 1999 · vintageadmuseum.com{{ path }}
vintageadmuseum.com{{ path }}
{{ im.alt }} {{ zoomHint }}

{{ pv.title }}

{{ T.listen }}

{{ T.ptOnly }}

{{ p }}

{{ T.adTexts }}
{{ pv.adOrigLabel }}

{{ l }}

{{ T.translation }}

{{ l }}

{{ T.sensitive }}

{{ m.k }}
{{ m.v }}
{{ T.share }}
{{ r.title }}