Hippolit Mehles | 1887

1887 German newspaper ad. Engraving of a double-barrelled shotgun with an engraved action, opened for loading, with the word “Repetirgewehre:” along the top. Text lists hunting guns, Teschins, revolvers and target rifles from Hippolit Mehles, Waffenfabrik, Berlin W., Friedrichstr. 159.

In 1887, Hippolit Mehles, “Waffenfabrik” at Friedrichstraße 159 in Berlin, sent price lists “to anyone, free to the house”: hunting guns, Teschings (small-calibre rifles), revolvers, target rifles and hunting gear.

The ad offers four weeks of trial shooting with free exchange, and the conversion of muzzle-loaders into breech-loaders, a sign of how fast firearms were changing.

What stands out today is “an Jedermann”, to anyone: a revolver could be ordered by post. In Germany today, owning a firearm requires a licence and strict checks.

An ad that documents a world with very different rules.

Text in the ad

Repetirgewehre:
Preislisten über Neuheiten von: Jagdgewehren, Teschins, Revolvern, Scheibenbüchsen, Jagdutensilien etc. versende ich an Jedermann frei ins Haus. — Alle meine Waffen sind amtlich geprüft und präcis eingeschossen. Für alle Waffen übernehme ich jede gewünschte Garantie. Jeder kann 4 Wochen Probe schiessen und dann tausche ich noch gratis um. Vorderladergewehre werden zu Hinterladern billigst umgearbeitet. Reparaturen werden sauber ausgeführt. Für streng reelle Bedienung bürgt mein Weltrenommé.
Hippolit Mehles, Waffenfabrik, Berlin W., Friedrichstr. 159.

Translation:
Repeating rifles:
I send price lists of new hunting guns, Teschings, revolvers, target rifles, hunting equipment etc. to anyone, free to the house. — All my weapons are officially proofed and precisely sighted in. I give any guarantee desired for all weapons. Anyone may test-shoot for 4 weeks, and I will then still exchange free of charge. Muzzle-loaders are converted to breech-loaders at the lowest prices. Repairs are carried out neatly. My world reputation vouches for strictly honest service.
Hippolit Mehles, arms factory, Berlin W., Friedrichstrasse 159.

Brand
Hippolit Mehles
Year
1887
Decade
19th century
Country
Germany
Medium
Newspaper
Original publication
Zeitungs-Umschläge für Sächs. Provinzial- u. Grenzstädte, Dresden, 1887
Hippolit Mehles | 1887 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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