Leica | 1930
“Das kleine Photo-Wunder”: the little photo marvel. In 1930, Ernst Leitz of Wetzlar advertised its Leica as a “Kleinfilmkamera”, a camera for small film, that let you work “efficiently and comfortably” with top-quality results.
The Leica had been presented at the Leipzig spring fair in 1925. Its designer, Oskar Barnack, had used 35 mm cinema film for still photos, and the name simply joins LEItz and CAmera.
The illustration shows what made it new: a camera small enough to hold in one hand and carry everywhere.
Leica cameras are still made in Wetzlar. The pocket camera of 1930 changed the way the world was photographed.
Text in the ad
Leica · Kleinfilmkamera Leica
Das kleine Photo-Wunder
Mit der Leica arbeiten Sie rationell und bequem bei hochgradiger Qualitätsleistung.
Fordern Sie kostenlos Prospekte und das Büchlein: So urteilt man über Leitz-Leica-Kamera
Ernst Leitz / Wetzlar
Translation:
Leica · Small-film camera Leica
The little photo marvel
With the Leica you work efficiently and comfortably, with top-quality results.
Ask for free brochures and the booklet: What people say about the Leitz Leica camera
Ernst Leitz / Wetzlar
- Brand
- Leica
- Year
- 1930
- Decade
- 1930s
- Country
- Germany
- Medium
- Magazine
- Themes
- Technology
- Original publication
- Die Koralle, 1930
