J. G. Schneider | 1887

1887 German newspaper ad. Large engraving of a pocket watch with Roman numerals. Below, Gothic text: “J. G. Schneider, Bautzen, innere Lauenstr. 12”, the word “Uhren” in large letters, and a list including chains, Berner Musikwerke, Ariston and Herophon.

A pocket watch fills half the ad. In 1887, J. G. Schneider, at Innere Lauenstraße 12 in Bautzen, next to the tower, promised a “colossal selection” of watches and clocks of all kinds, chains, and repairs “fast, cheap and with guarantee”.

The ad also lists “Berner Musikwerke, Ariston, Herophon”: music boxes and hand-cranked organettes that played punched cardboard discs, many of them made in Leipzig.

A watchmaker selling music machines made sense: both were small precision mechanics.

Repairs fast and cheap. In 1887, a watch was something you fixed, not something you replaced.

Text in the ad

J. G. Schneider
Bautzen, innere Lauenstr. 12
a. Thurm, part. u. I. Et.
Colossale Auswahl
Uhren
aller Arten.
Ketten, Berner Musikwerke, Ariston, Herophon.
Reparaturen an Uhren u. Musikwerken schnell u. billigst mit Garantie.

Translation:
J. G. Schneider
Bautzen, Innere Lauenstrasse 12
by the tower, ground and first floor.
Colossal selection of
watches and clocks
of all kinds.
Chains, Bern music boxes, Ariston, Herophon.
Repairs to watches, clocks and music boxes, fast and at the lowest prices, with guarantee.

Brand
J. G. Schneider
Year
1887
Decade
19th century
Country
Germany
Medium
Newspaper
Themes
Retail, Technology
Original publication
Zeitungs-Umschläge für Sächs. Provinzial- u. Grenzstädte, Dresden, 1887
J. G. Schneider | 1887 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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