Adolph Hentschke | 1887

1887 German newspaper ad, text only. Large name “Adolph Hentschke”, address “Löbau i. S., am Friedhof”, and the word “Grabdenkmäler” (gravestones) in bold type, with a list of stones: marble, syenite, serpentine and sandstone.

Not every ad sells a pleasure. In 1887, Adolph Hentschke of Löbau, in Saxony, offered to make “Grabdenkmäler” (gravestones) of all kinds, in marble, syenite, serpentine and sandstone, and took on all stonemason's work for buildings.

His address says a lot: “am Friedhof”, right by the cemetery.

The list of stones also reveals a custom: a gravestone was a statement, and the choice of material said something about the family.

Between pianos and porcelain, this small ad reminds us that 19th-century readers planned, quite openly, for the end too.

Text in the ad

Adolph Hentschke
Löbau i. S., am Friedhof
empfiehlt sich zur Anfertigung aller Arten
Grabdenkmäler
in Marmor, Syenit, Serpentin und Sandstein und übernimmt alle Steinmetz-Arbeiten zu Bauzwecken.

Translation:
Adolph Hentschke
Löbau, Saxony, by the cemetery
offers to make all kinds of
gravestones
in marble, syenite, serpentine and sandstone, and undertakes all stonemason's work for building purposes.

Brand
Adolph Hentschke
Year
1887
Decade
19th century
Country
Germany
Medium
Newspaper
Themes
Retail
Original publication
Zeitungs-Umschläge für Sächs. Provinzial- u. Grenzstädte, Dresden, 1887
Adolph Hentschke | 1887 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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