Curt Heinsius | 1887

1887 German newspaper ad. Engraving of a cylindrical door closer marked “Patent”, next to the large headline “Thüre zu!”. Text in Gothic and roman type praises the noiseless automatic door closer and names Curt Heinsius, Dresden-N., Theresienstr. 2.

“Thüre zu!” (Shut the door!). In 1887, Curt Heinsius, at Theresienstraße 2 in Dresden-Neustadt, sold an automatic door closer he called practical, proven and durable: self-acting, noiseless, new, simple and good value.

The ad boasts a “D.R. Patent”, a German Imperial patent, and offers a 14-day trial fitting and free brochures.

The spelling is a clue to the era: “Thüre” and “Thürschliesser”, with an h that German dropped after 1901.

Behind the slogan is a scene we all know: draughts, slamming doors and someone who never closes them.

Text in the ad

D.R. Patent.
Thüre zu!
praktisch, bewährtes, dauerhaftes System.
Selbstthätiger, geräuschloser Thürschliesser,
neu, einfach, preiswerth.
Auf Wunsch: 14tägigen Probe-Anschlag.
Prospecte gratis u. franco.
Curt Heinsius
Dresden-N., Theresienstr. 2.

Translation:
German Imperial Patent.
Shut the door!
Practical, proven, durable system.
Self-acting, noiseless door closer,
new, simple, good value.
On request: 14-day trial fitting.
Brochures free and post-paid.
Curt Heinsius
Dresden-Neustadt, Theresienstrasse 2.

Brand
Curt Heinsius
Year
1887
Decade
19th century
Country
Germany
Medium
Newspaper
Themes
Home, Technology
Original publication
Zeitungs-Umschläge für Sächs. Provinzial- u. Grenzstädte, Dresden, 1887
Curt Heinsius | 1887 · Vintage Ad Museum
Vintage Ad Museum · Museu da Propaganda, since 1999
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