KRAFT | 1958
In 1903 James L. Kraft, a Canadian of German descent, walked the streets of Chicago with a horse-drawn cart, selling cheese to local shopkeepers.
He opened his first cheese factory in 1914, the start of a century-old company that is now a food industry giant.
In 1928 the company launched Velveeta, which became one of Kraft’s most popular products.
In Brazil, Kraft owned several traditional brands, including Lacta, maker of Sonho de Valsa chocolates.
This 1958 ad from the German magazine Quick advertises Kraft’s famous Velveeta cheese.
Text in the ad
Streichzart oder in Scheiben
Genießen Sie Käse gern streichzart? Dann sollten Sie ausdrücklich Kraft’s Velveta verlangen! Wenn Sie Käse in Scheiben bevorzugen – probieren Sie bitte Kraft’s Scheibletten! 10 appetitliche, einzeln geformte Scheiben (nicht vom Block geschnitten!)
Kraft trifft immer Ihren Geschmack – denn unter 40 Käsespezialitäten können Sie wählen!
Kraft schenkt Freude am Essen
Translation:
Spreadable or sliced
Do you like your cheese spreadable? Then be sure to ask for Kraft’s Velveta! If you prefer sliced cheese, try Kraft’s Scheibletten: 10 appetising, individually formed slices (not cut from a block!)
Kraft always suits your taste – you can choose from 40 cheese specialities!
Kraft makes eating a joy
- Brand
- KRAFT
- Year
- 1958
- Decade
- 1950s
- Country
- Germany
- Medium
- Magazine
- Themes
- Food
- Original publication
- Quick, 1958
